|
|
Post by account_disabled on Feb 19, 2024 23:24:30 GMT -5
According to a study by the English company Lunio, the average person views from 6 to 10 thousand advertisements every (!) day. Banners on the facades of buildings,POS materials in supermarkets, short videos in cinemas, photo-video and text ads in search engines, on various web resources, social platforms. With the rapid development of digitalization, the latter type of advertising prevails the most in our lives. A PPC specialist deals with setting up and optimizing online ads (or contextual advertising). Content: Responsibilities of the RRS specialist What a RRS specialist should know Junior (Trainee) Middle Senior Team Lead Where to study as an RRS specialist The abbreviation PPC — Pay per Click — quite clearly reflects the essence of the marketing model.
The advertiser pays for the user's transition to the link specified in the advertisement. Advertising is targeted at a certain target audience, that is, different content is displayed to each person - according to their request or interests. PPC settings The main goal, to which the duties of a PPC France Phone Number specialist are reduced, is to increase the company's online traffic. A specialist should attract as many potential customers as possible, thus increasing the likelihood of conversions. The work combines creativity and numbers: the PPC manager generates ideas for advertisements, combines them and selects the most appropriate ones depending on the placement sites, compiles technical specifications for the designer, but at the same time must not forget about constant analysis and tracking of statistics.
Read also : 7 ways to increase the CTR of advertisements in Google Ads What does the working day of a PPC manager look like? The functional responsibilities of a PPC specialist depend on the size of the company, the digital channels it uses, the type of business and the niche in which it works. Currently, medium and large e-commerce companies often hire individual specialists to set up advertisements on social platforms — target specialists, and in Google Ads (search advertising, contextual media network, video campaigns, ads in mobile applications, etc.) — PPC managers .
|
|
