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Post by account_disabled on Jan 8, 2024 3:37:52 GMT -5
Pepsi MAX has just launched its spot on the occasion of the uncertain Christmas that we will experience in this 2020 marked by the coronavirus pandemic. The brand's message is clear: 'Refresh your Christmas', that is, reinvent the Christmas holidays , leaving aside the most traditional rituals. “Silent nights are a thing of the past,” says Pepsi MAX on its social networks. And, according to the brand, "traditional is a cliché" and we must get rid of it. To launch this message in the United Kingdom, they have had the collaboration of two rappers TrueMendous and Kamakaze. Who refresh, remix and revitalize Christmas in their own way in the advertisement for this 2020 festive season of Pepsi MAX. «2020 has been a challenging year with the coronavirus pandemic . "The Christmas season will be celebrated Email Data differently, so the company hopes its fans will reinvent and redefine Christmas in their own way," said Natalie Redford, Pepsi's UK marketing director, as reported by DesignTaxi. Pepsi's break with traditions Prepared together with the Truant agency, the Pepsi ad shows the breaking of those traditions to show that there is another alternativ.  Taking into account that we do not know what the Christmas celebration will be like this year. In fact, throughout the spot, different objects that are reminiscent of Christmas, such as a sleigh, disappear to make way for other more 'current' ones such as a hench sound system. «We wanted to give Christmas a complete makeover and turn traditions on their head with our new campaign . "Music has always been at the heart of Pepsi Max and this latest collaboration continues our legacy by creating a platform for two of the UK's emerging talents," added Redford, according to the outlet. |
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